Auburn Hills, Mich. – Mahindra Automotive North America (MANA) showcased the endless customization possibilities for its ROXOR off-road vehicle at the 2019 SEMA Show. ROXOR makes a statement as the ultimate, do anything work/play off-roader vehicle by working expert engineering and design into coastal dreamin’ concepts.
ROXOR offers the greatest customization possibilities from the factory of any off-road work/play vehicle. New concepts were on display at two ROXOR displays—one inside and one outside—including The Marshal and the Coastal Cruiser dream concepts. The Marshal is a four-wheel drive ROXOR with a twist on the yesteryear street rod taken to a variety of off-road terrains. The Coastal Cruiser ROXOR incorporates the finest woodworking with Detroit steel and a couple of pucks of surf wax.
Answering the strong commercial demand for ROXOR, also joining the dream concepts, will be a production ROXOR finished with an exclusive ROXliner material providing the most durable finish for the harshest trail or most demanding job site. Also a nod to the workforce, the ROXbox option will be on display, providing a strong cargo area for hauling gear and tools.
The ROXOR capabilities expansion were on display outside with the new RBT 2000 trailer and new ROXpower module. The RBT 2000 uses a ROXOR bed, made from the durable ROXOR body, bolted to a tow axle for expanded capacity. The ROXpower is a new plug-n-play power supply module that cleanly installs under the dash and can provide power to dozens of additional accessories. Joining The Marshal at the indoor display will be the Mossy Oak Gamekeeper ROXOR outfitted for the stealthiest outdoorsman.
And showing what the ROXOR does on harsh trails will be NORRA Mexican 1000 racer Ned Bacon and the race-prepped and race-conquered Baja ROXOR—owned and customized by Bacon himself. Bacon and navigator Brian Lutz were in the ROXOR outdoor display talking to guests about their adventures and the performance customizations of this Baja ROXOR racer.
“As ROXOR readies for the new model year 2020, the company is launching new model changes to the ROXOR that will appeal to the diverse customer base,” said Vice President of Marketing for Mahindra Automotive North America, Rich Ansell. “SEMA is the perfect venue to show the endless possibilities the ROXOR offers to both the off-road enthusiasts and the job-site focused work-force. We are charging into 2020 with momentum and more fresh ideas. Keep an eye on ROXOR.”
For model year 2020, dealers and customers can expect to see new optional features and accessories, an all-new grill design, and four new standard color options with over 450 custom color options available.
For more information on ROXOR, visit www.roxoroffroad.com and follow ROXOR on social media via www.facebook.com/roxoroffroad and @roxoroffroad on Twitter and Instagram.
