The 2013 General Tire Mint 400 presented by Polaris will
premiere on the SPEED Channel Saturday, June 8 at 9 p.m. Eastern time.
This special two-hour primetime television show captures the most dynamic and
thrilling off-road racing on the planet at the most prestigious and challenging
off-road race in America.
This year, more than 250 race teams battled the brutal
400-mile Mint 400 desert racecourse. The competition was fierce and full of
drama, suspense and back-and-forth clashes in all 20 classes of vehicles from
the fast-growing Pro UTV Class all the way to the million-dollar Unlimited
Trophy Trucks. The overall lead changed seven times, and fewer than half of the
competitors finished the punishing race.
For the second year, UTVs competed at the Mint 400 including
Polaris factory-backed Jagged X Racing. Polaris RZRs dominated the podium
this year, taking home first-, second- and fourth-place finishes in the Pro UTV
Class and first in the Sportsman UTV Class. Polaris became the official
presenting sponsor of The 2013 Mint 400 earlier this year, allowing the group
to expand the annual television coverage from one hour to a new two-hour
format.
"We are thrilled to have Polaris as a presenting sponsor,"
said Mint 400 COO Joshua Martelli. "Pro UTV is one of the most important
classes in the sport, and Polaris has demonstrated an unprecedented amount of
support for off-road racing. Because of their backing, we are premiering a
brand-new, two-hour primetime show that will reach 78 million homes."
Directed by the Martelli brothers and produced by Mad Media, The Mint 400
television show has become the premiere off-road racing television event of the
year. The legendary race is shot almost entirely in stunning 4K resolution and
produced annually by Mad Media at its San
Diego headquarters. The show is broadcast on SPEED
Channel to 78 million homes and re-airs an average of eight times throughout
the year, making it the most watched desert off-road racing program in North America. The Mint 400 TV show will be cut into a
documentary film format with additional footage and commentary, and made
available on iTunes later this summer.
