The 2013 General Tire Mint 400, presented by Polaris will
premiere on the SPEED Channel tonight at 9pm EST. This special
two-hour primetime television show captures the most dynamic and thrilling
off-road racing on the planet at the most prestigious and challenging off-road
race in America.
This year, over 250 race teams battled the brutal
four-hundred-mile Mint 400 desert racecourse. The competition was fierce and
full of drama, suspense and back and forth clashes in all twenty classes of
vehicles-from the fast-growing Pro UTV Class all the way up to the million-dollar
Unlimited Trophy Trucks. The overall lead changed seven times, and fewer than
half of the competitors finished the destructive and punishing race.
2013 marks the second year UTVs have competed in the Mint
400 and the second year that Polaris factory-backed Jagged X Racing has attacked
the illustrious course. Polaris dominated the podium this year - taking home
first, second and fourth place finishes in the Pro UTV Class and first in the
Sportsman UTV Class. Polaris Industries became the official presenting sponsor
of The 2013 Mint 400 earlier this year, allowing the group to expand the annual
television coverage from one hour to a new two-hour format.
"We are thrilled to have Polaris as a presenting sponsor,"
said Mint 400 COO Joshua Martelli. "Pro UTV is one of the most important
classes in the sport, and Polaris has demonstrated an unprecedented amount of
support for off-road racing. Because of their backing, we are premiering a
brand new two-hour primetime show that will reach 78 million homes."
Directed by the Martelli Brothers and produced by Mad Media, The Mint 400
television show has become the premiere off-road racing television event of the
year. The legendary race is shot almost entirely in stunning 4K resolution and
produced annually by Mad Media at its San
Diego headquarters. The show is broadcast on SPEED
Channel to 78 million homes and re-airs an average of eight times throughout
the year, making it the most-watched desert off-road racing program in North America. The Mint 400 show is cut into a
documentary film format and will be made available on iTunes later in the
summer with additional footage and commentary.
