Crossing markets and expanding the user base has been a goal of Yamaha Outdoors. So it actually seems sort of natural for Yamaha to mix gun enthusiasts and ATV riders at an event in the high desert of Arizona.
For three days nearly two dozen journalists representing gun magazines and ATV publications (including Dirt Toys Magazine) mixed it up, shooting Ruger firearms and riding the new Yamaha Grizzly ATV and Yamaha Viking side-by-side, all while being instructed in tactical defense by the staff at the Gunsite Academy near Prescott, AZ.
This gave the gun enthusiasts a chance to experience the motorsports world and the dirt enthusiasts a chance to put holes in paper. Ruger provided the use of its SR45 and SR-762 for the shooting end. Yamaha had the 2014 Grizzly and Viking for its riding end. Garmin added its tactically-inspired ABC wrist worn GPS watch and Virb HD camera to help us find the targets and record the action. And Hornady offered all the bullets.
In all, it was a great mix and will make for some outstanding information in the August issue of Dirt Toys.
