Minneapolis - Arctic Cat Inc. today introduced the new SPEED brand of race-inspired accessories for side-by-sides at its annual wheeled dealer show. Famed racer Robby Gordon and aftermarket futurist Todd Romano co-developed the extensive line of high-performance products with Arctic Cat.
The launch of the SPEED brand is part of Arctic Cat’s recently announced partnership with Gordon and Romano, who have teamed up to form SPEED RMG and are working under an exclusive agreement with Arctic Cat to co-develop innovative, industry leading side-by-side products and accessories. This collaboration reflects Arctic Cat’s commitment to the high-performance off-road vehicle market, and its Wildcat side-by-sides and accessories. Under the agreement, Gordon and Romano are providing research and development consulting on new technologies, and assisting with the development of new Wildcat racing and high-performance accessories being launched under the SPEED brand.
“Every accessory in our exclusive SPEED lineup has been put to the test and approved by Robby Gordon and Arctic Cat,” said Tracy Crocker, Arctic Cat’s vice president and general manager of ATVs, and Parts, Garments and Accessories. “We are leveraging Robby’s 30-plus years of successful racing experience, and Todd’s creativity and innovation, to bring new top-of-the-line aftermarket products to our customers. We expect to build this line of exciting products, adding new growth opportunities for our dealers and Arctic Cat’s parts, garments and accessories business.”
The SPEED line enables off-road racing and recreational riding enthusiasts to customize their side-by-sides in their own style, using high-quality, precision-crafted products. Among the full line of SPEED accessories initially launched are: high-back racing and suspension seats; multi-point harnesses designed for performance and rider comfort; stylish, lightweight aluminum racing wheels; durable radial tires capable of taking riders where they want to go; rigid, contoured steering wheels; high-strength suspension and shocks; SPEED garments and caps, and much more.
SPEED brand accessories are available only at Arctic Cat dealers and through arcticcat.com. Find the full list of SPEED high-performance accessories at arcticcat.com/gear.
