Phoenix, AZ – The November 2016 NASCAR Sprint Cup Series race at Phoenix International Raceway (PIR) will be known as the Can-Am 500, continuing the brand’s expansion into racing sponsorship. The race is scheduled for Sunday, Nov. 15, 2016.
“We are thrilled to partner with BRP to present the Can-Am 500 next November,” said PIR President Bryan R. Sperber. “There is a tremendous affinity for outdoor powersports among NASCAR fans, particularly in the desert Southwest, that makes this a fantastic fit. The passion, energy and excitement synonymous with the Can-Am brand will be on full display throughout the Can-Am 500 race weekend as the Chase for the Sprint Cup comes to Phoenix.”
The Can-Am brand, owned by BRP, manufacturer of world-renowned motorized recreational vehicles and engines, will serve as the title sponsor for the popular race on Veterans’ Day weekend. It will bookend a year of motorsports activity for the powersports leader, as the company will also serve as the title sponsor of the 2016 Can-Am Duel At Daytona on Feb. 18.
“BRP’s products provide superior performance and adventure, which is a perfect fit for being part of the Chase for the Sprint Cup with NASCAR fans in Arizona, so many of which are fervent outdoor enthusiasts,” said Anne Bélec, senior vice-president, Global Brand and Strategy. “This is a great time for BRP to participate in NASCAR when the breadth of the Can-Am offering is growing exponentially. Our CEO, José Boisjoli, has promised new off-road models every six months and this is a great way to ensure maximum visibility for the Can-Am brand.”
With Can-Am ATVs, side-by-side vehicles and Spyder roadsters, BRP is carrying on a long tradition of performance. More than 30 years ago, the world discovered the Can-Am brand through its revolutionary motocross bikes, and its legend and winning spirit live on—with passion and exhilaration. The fall race at PIR has sold out in each of the last five years; and under the new Chase for the NASCAR Sprint Cup format, PIR’s semi-final race in the Chase is the last of the Eliminator round and will determine the final four drivers that will fight for the championship the following weekend.
In order to secure tickets for the Can-Am 500 early, fans can purchase a 2016 NASCAR season ticket, which includes the Good Sam 500 race weekend on March 12-13. Tickets can be purchased by visiting PhoenixRaceway.com or by calling 866-408-RACE (7223).
