Arctic Cat continues to take event marketing to places unseen by its competitors, including the SEMA Show in Las Vegas which starts today.
SEMA show visitors will be treated to the Arctic Cat UTV Experience which includes the ability to ride along in a brand new 2017 high-performance Arctic Cat Wildcat X with RG Pro suspension piloted by a professional driver on a specially built off-road course located just outside the Las Vegas Convention Center’s South Hall.
“We continue to provide the Ultimate Off-Road Riding Experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat Chief Marketing Officer. The SEMA show is the premier automotive specialty products trade event in the world, but are focusing more and more on the off-road segment of the industry. We couldn’t think of a better place to showcase the high-performance attributes of the new Wildcat X RG Pro to 100,000 plus high-performance enthusiasts.”
Along with Wildcat X demo rides, Arctic Cat will have an autograph session with Robby Gordon, a full off-road event and SPEED accessories display where SEMA Show attendees can experience Arctic Cat’s Virtual Reality and other event activation touch points.
SEMA Show 2016 Agenda
Tuesday
- Arctic Cat Ultimate UTV Experience Open 9 a.m-5 p.m.
- 2017 Wildcat X RG Pro Demo Rides 9 a.m.-11 a.m. and 1 p.m.-3 p.m.
Wednesday
- Arctic Cat Ultimate UTV Experience Open 9 a.m.-5 p.m.
- 2017 Wildcat X RG Pro Demo Rides 9 a.m.-11 a.m. and 1 p.m.-3 p.m.
- Robby Gordon Autograph Session Noon
Thursday
- Arctic Cat Ultimate UTV Experience Open 9 a.m.-5 p.m.
- 2017 Wildcat X RG Pro Demo Rides 9 a.m.-11 a.m. and 1 p.m.-3 p.m.
- Robby Gordon will be live on Arctic Cat ATVs Facebook page
Friday
- Arctic Cat Ultimate UTV Experience Open 9 a.m.-4 p.m.
- 2017 Wildcat X RG Pro Demo Rides 9 a.m.-11 a.m.
