New Hamburg, ON - Today is the official opening for an off-the-grid vacation destination presented by ARGO, the leading amphibious Xtreme Terrain Vehicle (XTV) brand in the world. The ARGO Anywhere Tiny Lodge is an experience like no other. Guests have more than 2,000 private acres to hunt, fish and ride a lineup of ARGO XTVs and ATVs.
ARGO is leveraging this experience along with new XTV product introductions, an all-new responsive website and local dealer initiatives to position the brand as a disruptive innovator in the competitive powersports category. The ARGO Anywhere Tiny Lodge campaign includes branded video content, social, digital and dealer promotions to build brand momentum.
“When you have a vehicle like no other, you have an opportunity to do something completely different—the ARGO Anywhere Tiny Lodge gives people an experience of a lifetime,” Brad Darling, president at ARGO, said. “This idea embraces our company-wide brand promise to know no boundaries, to build brand awareness as we expand, and to support our global dealer network.”
“People want memorable experiences,” said Doug Mickschl, creative director at boatBurner. “Finally, a powersports company is willing to buck the industry’s status quo and go where others can’t. And won’t.”
ARGO has expanded its North American dealer network to gain traction and build on the brand’s growing market share. The ARGO Anywhere Tiny Lodge is featured in a :90 video and three :15 spots for a diverse online video presence.
“ARGO is an exciting and innovative brand with the right team in place to disrupt the category,” said Teddy Hobbins, CEO of boatBurner. “We want to amplify their brand and drive consideration with brave ideas to support their vision.”
To book your stay, to view the video or to learn more about the ARGO Anywhere Tiny Lodge, visit argotinylodge.com.
