We were once again invited by Kawasaki to attend a Professional Bull Riders (PBR) Built Ford Tough Series (BFTS) event, this time in Billings, MT, last weekend.
What a great time. You really do have to attend a PBR event in person to appreciate the sheer bullpower each bull possesses as it tries to buck off its rider. And watching all that action in person also gives you a new appreciation for the athleticism of the bullriders. It’s a lot of fun to watch.
Watching a bullrider ride the full 8 seconds is something—as is watching other bullriders get flung as much as 10 feet (or more) in the air or nearly get their head stomped in by a bull is pretty exciting.
As was announced earlier this year, Kawasaki Motors is continuing its relationship with the PBR BFTS for the 2014 season. KMC is in third year as the Official Side x Side and ATV sponsor of the fast-growing sport that has captured the interests of both live and television audiences.
KMC has developed promotional tie-ins with top bull riders, including J.B. Mauney, the reigning world champion, and Shane Proctor. The company, well-known as a marketer of motorcycles and Jet Ski personal watercraft, focuses on its four-wheel product in conjunction with PBR activities. The Teryx4 LE side x side is highlighted at all of the stops on the tour which visits 18 cities in 15 states during the opening half of the season. The Kawasaki unit, which will attract attention from many of the 1.5 million seasonal event attendees, features a powerful V-twin engine, high performance Fox Podium shocks, best-in-class comfort and bright LED headlights. The Teryx4 LE is perfectly suited to the strength and endurance exhibited by PBR tour riders and fans alike.
The next PBR event is April 26-27 in Des Moines, IA.
For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR and YouTube atYouTube.com/PBR.
For more information on Kawasaki, visit www.kawasaki.com.
