Kawasaki has announced it will be the presenting sponsor of the ever-popular Professional Bull Riders (PBR) event, Iron Cowboy VI, in Arlington, TX.
Iron Cowboy VI is the eighth round of the 2015 PBR series and takes place in the iconic AT&T stadium, made famous by the Dallas Cowboys. Fans will flock to this event to see the incredible stadium, exciting atmosphere, and all the vendors, including Kawasaki and the brand new MULE PRO-FXT.
Fans will have ample opportunity to check out the newest and most powerful Mule model ever, whether it is during the in-arena promotion or at the outside dealer display. Additionally and in collaboration with 20th Century Fox, Kawasaki will engage with fans with a kiss camera themed to the upcoming motion picture The Longest Ride. Based on the best-selling novel by Nicholas Sparks, The Longest Ride centers on the star-crossed love affair between Luke, a former champion bull rider looking to make a comeback, and Sophia, a college student who is about to embark upon her dream job in New York City’s art world.
The film opens in theaters everywhere on April 10.
Kevin Allen, Manager of PR and Brand Experience at Kawasaki, stated, “Kawasaki is extremely pleased to be the presenting sponsor at this round of the PBR series in Arlington. Texas fans love PBR and the accompanying action, and Kawasaki loves to be a part of that action with our fast new MULE PRO-FXT, the most powerful and most capable Mule ever. Fans will get to see why Kawasaki backs its side-by-side products with a 3-year STRONG limited warranty. Also, two of the sport’s strongest bull riders represent the Kawasaki brand so we’ll be rooting for our athletes right along with the fans!”
After a competitive start to the 2015 series, expect Kawasaki-sponsored riders JB Mauney and Shane Proctor to go for the win at the Iron Cowboy VI event.
Kawasaki has unleashed the 2015 Mule Sweepstakes, with one lucky winner bringing home the new Kawasaki Mule side-by-side of their choice. Eligible enthusiasts can enter the Sweepstakes and read the official rules at: http://strong.kawasaki.com/Sweepstakes or by visiting the Kawasaki dealer display to register in person during Saturday’s event. The winner will be announced after the May 22-23 PBR event in Las Vegas.
