Drummondville, Quebec - With the CKX brand constantly
growing in popularity, the website needed to be refreshed for a more dynamic and
current look while keeping itself abreast with clothing trends, especially in
powersports apparel.
The changes made to the website are aesthetic and functional
as well as ergonomic. Visitors and consumers needs have been put in the
forefront to ensure optimized browsing and online shopping experiences.
CKXgear.com can now, more than ever, become a sales tool for Kimpex salesmen, a
reference tool for retailers and consumers as well as an advertising platform
for Kimpex and CKX brands.
View the new CKX website at www.ckxgear.com.
Improvements and changes made on www.CKXgear.com:
Home Page
- Website choice of language has been improved to facilitate
the transition from one language to another and avoid having to leave your
current active page.
- It is now possible to subscribe directly on the CKX Facebook
fan page and/or on the Twitter account from any pages on the website.
- There is now a link to become a CKX dealer on every page of
the website.
- CKX is now displaying more pictures of CKX products on the
home page (one per subcategory).
- A new advertising section has been developed to promote the company's
new products, inform visitors about CKX events, the CP4 system, contests,
photos, videos and other.
- A section with all the social networks where CKX is active
has been added in the lower part of the site.
- The most important technologies used in designing our CKX
clothing have been highlighted at the end of every page of the website.
Product Category
Pages
- CKX suggested retail prices were added under the name of
each product displayed.
- A red, green, blue or orange CKX logo, each representing a
lifestyle from the CP4 system has been posted on the left of every jacket and
bib name to better identify them.
- An advertising banner has been added to the left side of the
site to promote contests, new CKX products and to inform viewers on the CP4
classification system.
Product Pages
- It is now possible to share CKX site product pages with your
friends by e-mail or on social networks with the new AddThis plugin on every
product page.
- Direct access to sizing charts has been placed close to the
available sizes of every product.
- For the Jackets and Suits product pages, the company added a
new CKX Performance 4 tab to allow visitors to quickly identify the lifestyle
related to the product displayed.
- A new navigation tool has been created to allow you to
quickly switch from the current product shown to another product from the same category
without leaving the page or having to click the back button.
