Valcourt, Quebec, Canada – BRP’s Can-Am off-road brand is proud to begin its second season as the official off-road vehicle of the Luke Bryan Farm Tour.
“We welcome this opportunity to again join Luke Bryan’s passionate cause to support future farmers,” Ariane Boulanger, manager, Global Marketing - Can-Am Off-Road, said. “Can-Am is extremely passionate about our products and the consumers who use them, including all those determined farmers in the agricultural community. We are proud to champion this affection for farmers alongside Luke Bryan and share the Can-Am experience with all his dedicated fans.”
In its second season, the sponsorship affords the Can-Am team opportunities to meet with more than 100,000 Luke Bryan Farm Tour fans. In addition to its official off-road vehicle of Farm Tour status, Can-Am also gives live concertgoers the full off-road experience with its bold presence at all six tour stops, complete with a display booth and other exciting happenings.
“I can’t believe we’ve been doing this 10 years,” Bryan said. “Can-Am is a passionate brand with incredible off-road products and shares our appreciation for the agricultural community.”
Luke Bryan Farm Tour attendees and country music fans alike can learn about Can-Am off-road vehicles from local Can-Am dealership staff and product specialists at designated vehicle display booths at each venue. Booth visitors can also register on site for a chance to win a Can-Am off-road vehicle, including a new Outlander XT 650 ATV and a XPS Lubricants cleaning kit. Can-Am booth activities may include offering free giveaways for those who register to win.
The 2018 Luke Bryan Farm Tour, celebrating its 10th year, starts Thursday, Sept. 27, at Ayers Family Farm in Irwin, OH. It concludes Saturday, Oct. 6, at Doug Yates Farms, Ringgold, GA. Four additional farms in the states of Illinois, Iowa, Florida and South Carolina make up the other tour stops.
