Dallas TX – Tucker Powersports, one of the top distributors of motorcycle and off-road parts, accessories and clothing, appointed Sebastian Bretschneider the company’s new president. Effective immediately, Bretschneider fills a role that has been open since September 2018.
Bretschneider is a noted leader of businesses going through transformation. He has worked as CEO and Chief Transformation Officer of several private equity owned companies in several industries in the U.S.
“We’re in a changing industry that requires us to focus on the critical activities that will continue to drive Tucker’s success,” said Hugh Charvat, CEO of Motorsport Aftermarket Group. “Sebastian has a strong track record of refocusing a company’s efforts and resources to meet customer and market expectations. His passion for people, and helping businesses succeed through their people, makes him a great addition to the experienced executive leadership team at Tucker.”
“I’m honored to be selected for this position,” Bretschneider said. “As a businessperson, I can see the challenges facing Tucker and I’m ready to dive in to support our employees, our customers and our brands.”
“My philosophy is simple,” continued Bretschneider. “It starts with setting the organization’s priorities, determining what not to do right now, and then making sure we implement swiftly and thoroughly. I know that our customers will appreciate Tucker even more when we become the best in the industry at meeting their needs.”
Tucker Powersports is a stand-alone business owned by a private equity group operating as Motorsport Aftermarket Group. Tucker distributes the top brands in the motorcycle and off-road industry, as well as its own brands including Answer, BikeMaster, Burly, First Gear, Dragonfire Racing, ProTaper, QuadBoss, Roland Sands Design, Speed and Strength, Tucker V-Twin, and Twin Power.
